Four tips for media reports your colleagues want to read: a clear summary, the questions it answers, a version per audience and reports when least expected.
Hypefactors launches Names of Interest (NOI), its AI that recognises and classifies the names of products, companies, people, places and events in the media.
Hypefactors’ AI knows whether a word is a person, product, organisation, location or event, so vague brand names no longer bring irrelevant mentions.
Three pieces of advice for using media monitoring in a communication crisis: be informed early, understand the reactions and follow your key stakeholders.
Four tips for measuring your communication plan: measurable objectives, a baseline, subgoals with regular evaluation, and KPIs you track in real time.
Hypefactors’ founder and CEO Casper Janns on how it started, media intelligence and reputation, what ChatGPT means for communications, and what lies ahead.
Measure your Share of Voice: how to compare your coverage of a topic with your competitors’ coverage, and find the topics they neglect.
Company announcement, January 2021: Hypefactors rolls out version 4.1 of its Intelligent Media Reputation Crawler, with more accurate audience estimates.
Launch of next generation Intelligent Media Reputation Crawler opens up new business opportunities
Earned media gives your brand credibility. How a media kit, well-pitched stories and a PR CRM help you build media relations that last.
Impressions, media mentions, quality of content and comparison with competitors: the KPIs that turn press coverage into a comparable value and an ROI.
AVE and the Barcelona Principles are not both sophisticated and operational. How the Hypefactors Value measures PR with sentiment, outcomes and KPIs.
Why journalists should find your news on your own website: five benefits of an online integrated newsroom, from control of your story to saving time.
Tips for media monitoring streams in Hypefactors: several streams per brand, the right search words, auto clippings, cloning, tags and RSS feeds.
How to create RSS feeds of your media mentions in Hypefactors, fill them with chosen mentions or whole streams, and show them on your website or intranet.
We have just released a smarter and faster mobile app. Access all the essential facts from anywhere you are. Take your media monitoring facts to go!
We have added even more functionalities to Hypefactors’ automated report generator. Make your media coverage report truly personal in a pain-relieving way.
How Hypefactors overcomes the limits of sentiment analysis: reputation polarity analysis labels the impact of a text on your brand’s reputation.
A look at how sentiment analysis is inadequate for media reputation management.
A look at the possibilities of traditional AI techniques for managing your media reputation.
AVEs overstate the value of PR, and the Barcelona Principles are hard to put into practice. Why neither of them measures the value of your PR.
